WHY FRANCHISING

Let’s first understand what a Franchise is:

A Franchise is an agreement or license between two legally independent parties which gives: 

· A person or group of people (franchisee) the right to market a product or service using a trademark or trade name of another business (franchisor)

· The franchisee has the right to market a product or service using the operating methods of the franchisor

· The franchisee should pay the franchisor fees for these rights 

· The franchisor has the obligation to provide the rights and support to the franchisee

One of the key considerations that anyone starting on a new business venture, is whether to go it alone or acquire a Franchise. The advantages and disadvantages of Franchising are summarised below and will need to be considered in line with your circumstances and skillset.